Procom Announced as Official UAE Philips Distributor

Dubai-based equipment distributor Procom ME has been named as the exclusive Philips supplier for UAE in a move to further expand its offering to the high profile Middle Eastern market.

"We are confident Philips will have a significant share of the new-build market, for several reasons," says Procom's business development manager Rami Harfouch. "It is a highly recognized brand name, and its catalog of high quality products is extensive, with a strong LED offering which meets the increasing requirement for energy-saving solutions. Philips also has strong local support in terms of design, commissioning, and servicing of the equipment and Procom is excited to be a part of it.

"Being Philips' official UAE distributor is a great opportunity for Procom and a challenge at the same time," says Harfouch. "But we are ready to rise to it, for example we have been enhancing our operation with dedicated staff to support the product lines in sales and for technical back up in our service centers."

The new official distributorship with Philips means the company will hold a wider range of Selecon, Strand Lighting, and Showline stock, the company says. This is designed to facilitate faster delivery within UAE of units as well as spare parts and will allow customers to get hands-on with the fixtures in the Procom showroom. Philips will gain further reach to Procom's extensive web of clients, to whom Procom will also offer design consultation.

"There has always been a high demand within our client base for Philips products," says Harfouch. "This is because the Philips brand has stayed true to its reputation of providing reliable equipment with practical features. It has evolved wisely by adding certain specifications that meet the changing needs of the market without compromising on quality. Its products feature energy saving and heat control properties and are often lightweight, compact, and multi-functional while still being affordable. Furthermore, with it being such a universal brand, most technical professionals in the region are familiar with Selecon and Strand Lighting technology and are able to operate various models easily or with little training."