Audio-Technica US Unveils Systems Integration Resource Center (SIRC) Website

Audio-Technica US (A-T), a manufacturer of transducer technology for over 50 years, is unveiling its new Systems Integration Resource Center (SIRC) website at http://sirc.audio-technica.com. Intended for consultants, contractors, and system integrators, this password-protected website offers Audio-Technica product information, price lists, spec comparisons, and other resources. Once authorized by Audio-Technica, the consultant, contractor, or system integrator creates his or her own user profile and receives 24/7 access to a host of A-T resources.

Visitors to the site will have access to dedicated product pages by microphone type, microphone line, wireless systems, headphones, accessories, and other products, along with a search function. Resources and tools include current A-T prices, A-T mic comparison (with categories including boundary, gooseneck, hanging, head-worn, lavalier, etc.), "The Alternator" competitive product comparison, project literature search, and a "contact A-T" tab. The far right column of the main page is a "my favorites" list, which is customizable for each visitor and can be used for current or future jobs.

"The consultant, contractor, and system integrator market is very important to A-T," stated David Marsh, Audio-Technica US director of sales and marketing, installed sound. "With this new dedicated website, we are continuing our quest to give our customers all the resources they need to become familiar with our product line and to find the right tool for the job. In the field, there is not always time for extensive research, and with this site, we are simplifying the process for our valued customers. Also, using the my favorites section of the site creates a shortcut for spec'ing mics and accessories for consultants, contractors, and system integrators who are doing similar jobs to ones they have done in the past. It's a great resource."