Avolites Media Ai Servers Power XboxOne Launch at Microsoft HQ

The eyes of the gaming world were on Microsoft HQ in May for the launch of the eagerly anticipated XboxOne, and the spectacle didn't disappoint featuring UltraHD media and content powered by Avolites Media AI Infinity servers.

Executive producer of the event Jack Morton Worldwide worked closely with production designer Dierson Design Group and Avolites Media Ai programmer Scott Chmielewski of DMD S7UDIOS to realize an event aimed at a tech-hungry and tech-savvy audience. Dominating the stage at the launch in Redmond, Washington, were six custom-sized HD projection screens, rigged in a horseshoe alignment.

Two hi spec Avolites Media Ai Infinity Servers powered visuals designed by film studios, game developers, and Microsoft's in-house team to 12 stacked 22k projectors.

"Ai was chosen for its ability process and distribute the UltraHD media and content -- more than 4k -- and to manage the six discreet projection feeds and treat it as one large surface, and for its ability to play back multiple layers of content including transparent and alpha channel video content," says DMD S7UDIOS' Scott Chmielewski.

"Ai performed flawlessly in this very demanding environment surrounded by the A-List of content and media developers and software engineers for some the top game developers in the world. We needed a solution that would be fast and reliable."

In addition to the gathered journalists, gaming enthusiasts, and media from around the world watched via live Internet streams.

Using Ai, the DMD S7UDIOS team was able amalgamate visual content from the numerous sources into one singular piece of content.

"Ai was able to seamlessly distribute and separate the content to the multiple surfaces, while keeping each feed in perfect sync," continues Chmielewski. "Second to that, we needed a solution that could also handle live video input capabilities as well as time-code for segments of the show."

Adding to Microsoft's created content were EA Sports, Activision, and Jack Morton Worldwide.

The XboxOne console, which features an AMD processor eight times faster than the Xbox 360, recently launched.