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Kinetic Launches All New E-Commerce StoreKinetic Lighting, Inc. launched a new e-commerce site: KineticLightingStore.com. The online store sells theatrical lighting equipment and supplies, as well as clothing and tools (the company plans to offer industry publications in the near future). The e-store is targeted to those working in the theatrical, film, and special event lighting industries. The Kinetic Lighting store was designed with user experience in mind. Under-the-hood technology and cosmetic styling make for a fast, easy-to-use shopping solution that is as fully functional on mobile devices as it is on desktops. The store features items usually found on larger e-commerce sites, such as the ability to dynamically filter products by price range, detailed image enlargements when mousing over thumbnails, customizable wish lists, and the use of promo codes for discounts. Though the Kinetic Lighting store just launched, it already offers thousands of products. Kinetic Lighting, the site's owner, is adding items daily.
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