Morris Announces Major Rebranding for Installation Division

	InteRise team: Ryan McElroy, Philip Hagood, Michael Casey, Wade Russell, Ron Cochran, Hunter Stewart, Paul Holst, Josiah Harmon, Collin Adams, Jon Conant, Evan Wemp, and Dustin Burggraaf

Morris Integration, the installation division of production rental company Morris Light & Sound, has announced a major rebranding and renaming to reflect the permanent installation services they provide for their targeted church and corporate clients. Morris Integration will now be recognized as a stand-alone installation brand called InteRise.

Philip Hagood, general manager at InteRise, formerly known as Morris Integration, says, "Our name has changed but our team has not -- we will continue to provide the same quality installation services and products that our partners have come to expect, and we are very excited for this new chapter of our growth."

InteRise designs and builds audio, video, lighting, and acoustic systems in churches and corporate spaces using cohesive designs, industry-leading technologies, and solid engineering. Their goal is to achieve customized solutions to fit the needs of each of their client's visions and provide creative results that can be flexible to fit large and small budgets.

InteRise is currently in the midst of major audio, video, and lighting renovations at Getwell Church- Hernando, Avon Park Lakes Baptist Church, and Grace Polaris Church as well as many other continued partnerships through 2020. Projects completed over 2019 featured new builds, major renovations of worship centers and permanent installations at event venues, universities, and museums that implemented audio, video, lighting design, and more.

The rebranding includes a top-to-bottom redesign of the company's websites, logo, graphics, merchandise, communications, and correspondences. InteRise's new brand assets include a simplified blue logo and icon, along with a new website and other visual communications that use simple, clear graphics to convey complex solutions in an understandable way. The InteRise logo is a combination of simple lines above and below the word mark, alluding to sound and motion. The broken border is inspired by Morris Light & Sound, tying the brands together without overlapping in appearance.

Zack Morris, chief operating officer of Morris Light & Sound and InteRise, states, "With this launch, we are further differentiating our divisions, assets, and strategies behind clear, clean, and revitalized brands that better speak to our projects and our customer bases. As Morris Light & Sound and InteRise have grown, they have developed unique business models, structures and teams. To have these as separate brands is a testament to the teams and their passion for what they do. We're incredibly excited about the potential of what's to come."

InteRise is still under the Morris umbrella as an independent brand and will work alongside Morris Light & Sound as the permanent installation wing of the company.