Let's Imagineer with Aluvision

Let's imagineer. A new tagline, a new corporate identity, a new campaign and numerous new ground-breaking products. This is how Aluvision opened Euroshop, the world's largest retail trade fair in Düsseldorf, Germany. Aluvision, the manufacturer of high-quality modular systems and LED solutions, presented a variety of new innovations. These innovations included a stylish black and white corporate identity with a touch of color and no less than 15 new products that enhance their existing product range, the perfect combination for a successful exhibition.

The Aluvision booth could be spotted from afar when walking through the hall. The 405sqm stand was an impressive 6m high and completely built with Aluvision frames and profiles with integrated Hi-LED 55 tiles. This solid construction was finished to perfection and did not require a single suspension point. At the heart of the stand, one could find the hospitality zone, where customers could enjoy a cup of coffee in a cozy environment. This zone consisted of free spans of 8m profiles. The combination of colorful visuals, a striking stand design, and warm colors created a real "Imagineering" setting.

"Stand builders visit an exhibition to come home with an experience and remember impressions, and that's exactly what Aluvision is all about," says Jan Dumont, COO of Aluvision.

The visitors of the Aluvision booth certainly had an interesting experience. The eye-catching colorful content on the LED tiles caught the eye of many visitors. The immersive LED cube, interactive LED floor, and the LED tunnel especially turned out to be real Instagram-worthy photo locations. Aluvision played with the presentation of new products in a few different ways. On one hand, new products were integrated into the booth to show all the unique design possibilities. On the other hand, "product corners" were set up where visitors could discover all the product novelties one-on-one. This way both the functionality of the products and the experience for the visitors were put in the spotlight.

"Aluvision continuously works to put new innovations on the market. The research and development department is the beating heart of our company. Thanks to them, we have been able to introduce many new products at Euroshop," says Dirk Deleu, managing director at Aluvision.

The Hi-LED 55 tile has received some upgrades, such as new radii in the range of curved tiles. The additional convex and concave tiles of +/- 1.5 m radius offer numerous creative possibilities such as LED tunnels, curved walls, and so much more.

The real eye-catcher at Euroshop was the Hi-LED 55+, the most versatile LED tile on the market. This product has only just been launched and has already won the prestigious, world-famous iF DESIGN AWARD 2020. This award is a symbol of outstanding design performance that focuses on the innovative power of design.

The new Aluvision range of single sided and double-sided lightboxes can be easily and quickly assembled thanks to the Aluvision Quickfix system. This has many advantages: easy transportation, quick and tool free assembly, and the possibility to build larger light walls up to 5m wide. Add a playful effect to light walls with the Dynamic LED 55 light box. This new light box consists of modular LED building blocks as a dynamic backlit solution for fabrics.

Aluvision launched a new construction profile, the Linear. This profile gives a sleek, architectural look to your stand. The Linear profiles are available in black as a standard and have dimensions of 62mm x 62mm. The Linear cover provides a perfect finish.

Put your booth in the spotlight thanks to the Puck XL: an arm light with the ability to be daisy chained. Switch between warm white and cold white, between 70% and 100% intensity, and produce an even, wide light distribution.

In need of a decorative finish for frames? With the Omni-55 Ledline, users can give an extra touch to their design. The Omni-55 Ledline is a decorative illuminated cover for Omni-55 and Hi-LED 55. A stylish finish with evenly distributed light.

Integrate music in your stand with the invisible Omni Sound: an integrated speaker system with an invisible fit into an Omni-55 frame.

Last, but not least, the Genius tools have been developed to support customers from the design phase to stock management and project preparation. The Genius for SketchUp plugin is a practical extension for the user-friendly SketchUp design program that allows users to quickly import the entire Aluvision range from the 3D Warehouse. The Genius configurator is a great sales tool for a quick and easy 3D rendered stand design. Finally, stay ahead of projects and keep a full inventory overview with the Genius showplanner, where users can create a complete material stock list, plan tradeshows, and link products and people to specific jobs.

Let imagination run wild -- be an imagineer and join the Aluvision family.