Robe Road Show in South Africa

	Robe on the road in South Africa

Robe's South African distributor DWR coordinated a successful 2012 road show event which was attended by over 200 people in three major cities -- Johannesburg, Durban, and Cape Town -- highlighting Robe's latest technologies and newest launched products.

Robe's CEO Josef Valchar and sales director Harry von den Stemmen joined the DWR team of Duncan Riley, Nic Britz, Dave Whitehouse, and Debbi Tucker and helped demonstrate Robe's new Robin series products including the DL range, the Actor series, and the LEDWash and LEDBeams.

The events -- staged at three high profile venues, including the UJ Theatre in Johannesburg, the Natal Playhouse in Durban, and the Baxter Theatre in Cape Town -- were attended by a wide variety of key people.

From rental company representatives to lighting designers and visual designers working in all sectors, from freelance technicians to club owners and venue operators, all came to see Robe's latest products close up and in action.

"The fact that Robe's top two people were there in person means a huge amount," comments Duncan, "It's amazing for those here who are using the products day-to-day or for others thinking of making an investment to see someone like Josef actually demonstrating the products he's also designed. The fact that Robe will make that commitment to us is really impressive."

Robe Robin DLX Spot, DLF Wash, and DLS Profile all attracted interest. The DLF is for any application needing a high quality LED-based fresnel lightsource with super-smooth shadow-free output.

The LEDWash series continues to be a big seller in South Africa the company says, as does the tiny mega-bright LEDBeam100, with DWR even selling 24 of these -- completely spontaneously -- at one of the road shows.

von den Stemmen enthuses, "These demo tours have become an annual event in South Africa, and as long as customers are interested in seeing see our latest products, we will continue."

He was "well impressed" by the effort made by DWR and with the venues that keep supporting Robe. "It's a great way to bring products direct to the customer," he sums up.

Valchar concludes, "It is the first time I have been on the whole demo tour -- taking in all three cities -- which was an excellent experience. Every event was busy and had its own rhythm, and we're really pleased with the outcome."

He adds: "I enjoyed the opportunity of meeting with old friends as well as seeing new faces. It goes without saying that we all love to come to South Africa. It's become a nice routine that's always spiced up with excellent food and beverages and, for insiders, I really enjoy the braai, the Castle, and the grapes."