iLED to Distribute Symetrix Audio Processors and Control Technology in South Africa

	Ivan Potter, iLED CEO

Symetrix has appointed iLED to distribute all of its products, including the open-architecture SymNet Edge and Radius Dante networked audio signal processors and their associated AEC conferencing solutions, throughout South Africa. In the 12 years since it launched, iLED says it has earned its clients' loyalty by providing expert advice founded on a commitment to continual education. iLED team members pride themselves on the depth and breadth of their A/V knowledge, which includes all the latest cutting-edge solutions, as well as their ability to communicate that knowledge to clients.

"iLED is focused on educating members of the A/V community in South Africa," said Mark Ullrich, international sales manager for Symetrix. "The company started iLED University in 2010 to offer free trainings on products, concepts, and techniques, and it has been a huge success. We're really looking forward to working with their dedicated team."

Last July 17 - 19, iLED hosted a stand at Mediatech Africa 2013, the largest multimedia and broadcasting show on the African continent. "It was a great opportunity to meet with and offer training to our dealer base, and it proved to be a great platform from which to launch new brands and products," said Justin Mamulis, sales director with iLED. Iain Cameron, who provides Symetrix' regional sales and support for Europe, the Middle East, and Africa, attended Mediatech Africa 2013 and offered Symetrix training.

"We were looking to include a DSP-based product line in our arsenal, and although there are many, many brands out there to pick from, only a handful hold their own at the top end of the market," said Mamulis. "Symetrix is at the head of the pack, and when the opportunity to distribute Symetrix presented itself, we jumped right on board. With Symetrix, we look forward to opening up more opportunities for our other brands, as well as opening up our offering to a larger market. With Symetrix leading the race to deliver effective, affordable solutions for the growing teleconferencing market, we're excited to share the SymNet Edge and Radius AEC with our clients."