MDG Appointed Exclusive Canadian Distributor of Robe Lighting

	Robe's Harry von den Stemmen and Josef Valchár with MDG's Martin Michaud and Thierry Pouliot

Effective 1 January 2012, MDG joins the Robe Lighting family of partners. MDG assumes responsibility for Robe sales activity across Canada, promoting and supporting the full range of Robe products including its HMI, tungsten and LED motorized spots, wash and PC spotlights, the Digital Series and its range of lighting effects. All Robe architainment products, including the LED series, also fall within MDG's new remit.

Martin Michaud, MDG president and CEO, states, "Our team is thoroughly delighted and thrilled to start promoting Robe in our country. MDG's philosophy of delivering personalized care and dedicated service to every single customer, combined with our portfolio of professional, top-of-the-line products, meant the choice of Robe was easy. We had been on the lookout for a lighting product that would complement the prestigious array we already carry in Canada and Robe fits perfectly into that role."

"Although Robe is one of largest moving light manufacturers in the world, and Canada an indispensable part of the North American market, it has been a difficult one for Robe to tackle over the last couple of years," says general manager/CEO of Robe Lighting, Josef Valchár. "The market has its own identity, and only a distributor who understands it well, will be able to do a good job. MDG are not only manufacturers themselves - which helps them understand the thinking of another manufacturer - but, through their commitment to quality with their own range of products, they have the right philosophy and the right connections to the right target group."

Robe sales director, Harry von den Stemmen, notes that the intercompany relationship forms an important factor for future success. "Ours is a well-prepared, new approach to the Canadian market and a perfect match. Our business is a 'people business' and good relationships are fundamental. With MDG as a distributor, Robe will enjoy a bright future in Canada and finally get the recognition and acceptance it deserves."