First Robe Pointes Launch in the UK and Ireland

	Robe Lighting's CEO Josef Valchar, Paul Smith from Just Lite, and Ian Brown, sales director from Robe UK.

Irish lighting rental company Just Lite, based in Dublin, is the first recipients in the UK of Robe's new Robin Pointe moving head fixtures.

The much-anticipated product was officially launched by Robe at the 2013 Prolight + Sound exhibition in Frankfurt earlier this month. The initial round of confirmed orders, the company says, have been phenomenal -- just from the show alone.

Just Lite's Paul Smith was one of those visiting Frankfurt to ensure that his order for the company's first 12 Pointes was on target to be processed. They will be supplied by Robe UK.

Smith got straight to the point when asked why he's buying the fixtures. "I needed a small multi-purpose unit that was versatile and did many different things -- which is exactly the Pointe -- in fact, it does so much more than it says on the tin!"

The Pointe is a new dynamic beam, spot, and wash fixture from Robe -- small, bright, and very fast with an intense and sharp parallel beam -- plus a host of features that the company says makes it a truly unique and versatile lightsource.

A 5- to 20-degree zoom for spot applications or zero-degree parallel beam for pure beam applications / effects has full focus control, and there is also variable frost, two separate prism effects, a rotating and a static gobo wheel, and built in color wheel.

The lightsource is a 280W Osram discharge lamp, embracing Robe's "smaller, lighter, brighter" and more eco-friendly philosophy.

Special characteristics include the zoom, linear and circular rotating prisms, rotating and static gobo wheels, and more.

A custom homogenizer works with the rotating gobos to spread the light evenly and achieve optimum projection quality across the full image. The variable frost effect instantly transforms the output into that of an efficient wash light.

Just Lite already owns over 400 Robe moving lights, and has invested in the brand from the start.

Recalling his first ever Robe purchase Smith says, "I bought six ColorSpot 250s, installed them at the Ambassador's Theatre in Dublin, and then forgot they were there for three years -- we literally never had to do anything to them -- they just worked and worked day-in-day-out."

Smith knows first hand through their own experiences there are no questions needed to be asked about reliability, or service and after-sales support he receives from Robe UK.

The new Pointes will be used on the upcoming "Forbidden Fruit" festival in Dublin and on a host of Red Bull events through the summer. "They are most definably very Red Bull," he remarks, concluding "I love them!"

Robe UK's Ian W. Brown who closed the deal adds, "I have been dealing with Just Lite for over 10 years and seen them grow from primarily servicing a domestic market back then to a full international operation working all across the UK and Europe."

One of the unique things about Just Lite is its comprehensive transport infrastructure, including their own trucks and all the relevant international licences, the company shared.

See Robe at PLASA Focus: Orlando, May 15-16, and PLASA Focus: Austin, September 10-11.