Proel Appoints International Sales Manager for Axiom Brand

	Elio Caia, Axiom

Proel announces the appointment of Elio Caia to the position of international sales manager for the company's Axiom professional loudspeaker brand. Effective from the beginning of October, Caia will be responsible for growing and coordinating all of Axiom's export markets in the EMEA, APAC, and North American regions.

Caia comes to Axiom with a solid background in professional audio, having worked as part of an export team managing distributors, developing markets, and providing specialized technical support to export markets for a noted pro audio sound systems manufacturer. He has travelled extensively in Europe, Latin America, and Asia, and is very familiar with multiple cultures. He is also an accomplished linguist, and able to apply his fluency in Spanish, French, English, and Chinese to those markets where he will be deeply involved in a sales capacity. Caia's academic achievements have led him to understand very well the role that effective communications play in the arena of brand development.

"Elio has a fine balance of experience and skills to address the different facets of today's world-wide pro audio market," comments Axiom business unit manager Daniele Massaccesi, "I feel that a proper interpretation of different market needs requires a good cultural and linguistic background combined with a suitable technical and commercial knowledge, and these are talents that we have found in abundance with Elio. All of this, combined with what Axiom is able to offer in terms of added value, will allow the brand to achieve significant results and greater visibility on the international stage. I and the rest of the team have every confidence in Elio and would like wish him good luck with this endeavor."

"I have a deep respect for the people and technologies behind Axiom's growing popularity -- driven I believe by excellent engineering and quality of performance," says Caia. "Obviously I'm very proud to be representing a loudspeaker brand made exclusively in Italy, and with such a balanced range of great sounding products. I welcome the challenge of bringing these values to the export markets that I know well."