Atlona Welcomes Heinrich Mester as Regional Sales Manager for German and Austrian MarketsAtlona, a Panduit company, has bolstered its EMEA sales team to support an increasingly busy DACH region. Effective immediately, Heinrich Mester will serve as regional sales manager role for Austria and the south of Germany. He reports to Atlona senior sales manager Kai Ellingsen, who oversees the DACH Region. An AV industry veteran, Mester brings nearly two decades of sales management experience to his role at Atlona, which includes similar roles at Kramer, Creston, and AMX. Mester's vast experience with control, conferencing, and collaboration technologies assures that he can communicate the value of Atlona's solutions to a broad range of customers, including integrators, consultants, and end users. He sees strong opportunity for Atlona's Velocity AV Control and OmniStream AV over IP solutions in the region, emphasizing that each brings a unique set of capabilities to Atlona's corporate and education customers. "The education market in Germany is thriving as there is a substantial spending initiative to rapidly digitize schools and universities," says Mester. "The corporate vertical is also interesting, with notable opportunities taking shape in different sectors. I look forward to demonstrating the power of leveraging IP networks for routing, distribution, and control, while also raising visibility to Atlona's more recent BYOD and BYOM solutions. Their product lineup delivers a valuable combination to support emerging customer needs." Thorsten Goecke, business director, EMEA, shares that Mester excels at clearly communicating the tangible benefits of technology innovations, particularly when it comes to networked solutions. That will provide value for new customers less familiar with the brand, while also helping Atlona fortify relationships with long-term partners and end users. "Heinrich's addition to our EMEA sales team is a positive for Atlona and our customers in the DACH region," says Goecke. "His knowledge of the German and Austrian business markets is deep, as his experience working with strong AV brands. With Heinrich and Kai leading our sales and business development vision throughout the region, Atlona's regional growth is in excellent hands moving forward." 
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