Production Exchange Announces New VP of Sales and Marketing

Production Exchange announces that Heather Roberts has been appointed VP of sales and marketing. In this position, Roberts will be responsible for leading the company's worldwide growth initiative. She will manage and maintain strategic partnerships with rental companies, boost industry software integrations, promote product awareness, and manage product support and training. Heather has worked in the entertainment industry for more than 15 years, in music, lighting, and video. She led sales for the entertainment and touring division of Element Labs, RGB Lights, and Bloo Technologies.

Grif Palmer, former president of Production Exchange said, "the organization is excited to have Heather join in to lead the business development charge. Her contacts across the industry, past experience with production, and her depth of software experience make this offering a natural fit for her. The Production Exchange will be an eye opener for a lot of companies in her network."

Production Exchange is an integrated resource tool that allows production companies the ability to expand their sub-rental market on a world-wide level. It allows companies the option to display slow moving or used equipment inventory to multiple sources. It helps create a bridge of communication between manufacturers, rental companies, and end-users.