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Fantasee Lighting Unveils New Logo and Website

After just 37 years in business, Detroit, Michigan-based lighting production company Fantasee Lighting is getting a facelift! The firm is introducing a new 21st century company logo, and also rolling out a fresh, streamlined website for their customers.

Founded by lighting designer Stefan Graf in 1976, Fantasee has a long history in the Tri-State area and nationwide as a provider of theatrical and entertainment lighting and rigging systems. Over the past two decades, Fantasee's clientele has grown to include key players in integral markets such as corporate presentation, educational facilities, houses of worship, and auto shows. A dedicated rigging company, FLI Rigging, was created to expand market share and to offer other lighting companies these resources. With all this growth came the need to re-brand the Fantasee logo and image, an name going back to the early days of rock and roll touring.

Fantasee Lighting's new logo reflects the company's modern, streamlined approach to their sales, rental, and repair divisions. The company says the red in the new logo can be said to mirror the passion for this industry, shared by all throughout Fantasee, and best personified through the phrase, "The Show Must Go On." Fantasee's updated website features new photos and current inventory, along with dedicated personnel contact emails, Graf's popular "20 Years Ago Today" columns, YouTube videos, and much more.

Fantasee Lighting's Graf commented: "This new brand identity is a reflection of the progress and successes the team at Fantasee has achieved since our inception in 1976. The future looks very 'bright' for our clients and staff."

Director of operations Kevin Phail adds: "Our updated corporate logo reflects an exciting new era for Fantasee Lighting. We're proud of our roots in core industries such as touring and auto shows, but we're also very focused on our future, specifically on our customers as well as the expansion of our range of products and services. To this end, we're rolling out a new look for Fantasee, and invite our friends and customers to learn more about the new Fantasee Lighting."

WWWwww.fantaseelighting.com


(30 April 2014)

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