Elation Sponsors Sound Check Xpo Seminar by Jonathan SmeetonLast year, Elation Professional hosted a Sound Check Xpo seminar featuring renowned video lighting master Dave Maxwell. The best way to follow up such an extraordinary performance is to showcase another lighting legend, Jonathan Smeeton, the company says. This year's Elation sponsored seminar will feature Smeeton as he walks lighting designers through his entire creation process, sharing insights he has gained from an astounding four-decade career. The seminar, titled "Concert Lighting From Idea To Design To Reality," will be held Monday, April 22, at Sound Check Xpo in Mexico City, Mexico. Smeeton's seminar will walk attendees through his entire creation process, as he shares design sketches and notes from three major lighting projects, including the blockbuster Taylor Swift Fearless Tour. Beginning with his initial concepts and mental imagery, Smeeton will explain how he translates these into sketches and models, using the actual materials created for past tours. Smeeton will guide the crowd through the physical setup, and into performance night, including first-hand advice on making every step of the project a success. Attendees will gain a unique perspective on the design process from the seminar. Smeeton will share personal insights on how to stay connected and creative, always thinking outside the box. Along the way, he'll include tricks and tips learned from his own experiences. Smeeton has worked with entertainment giants like The Rolling Stones, Diana Ross, Journey, 3 Doors Down, Phil Collins, are more, he carries an unparalleled skill-set of design knowledge and ingenuity, the company says. "We're thrilled to host a designer of Jonathan Smeeton's stature," says Eric Loader, director of sales for Elation Professional. "A master like Smeeton can create a tremendous educational experience for lighting designers in any stage of their career. His incomparable insights into lighting design need to be shared. What better place for Elation to host the seminar than the growing lighting industry in Mexico?" "As a company, we're committed to the Mexican lighting market," says Ramiro Aguilera, regional sales manager for Elation Professional. Aguilera, who works with the Mexican and South American market, also added, "We want to give back to the emerging lighting industry here and can't think of a better way than by bringing a true talent like Jonathan Smeeton to speak." This year's Sound Check Xpo will be held April 21 - 23 at the Mexico World Trade Center, Mexico City, Mexico. The show is sponsored by Sound Check magazine. See Elation at PLASA Focus: Orlando, May 15-16 and PLASA Focus: Austin, September 10 - 11.
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