CT Celebrates 10-year Partnership with European Tour

	DP World Tour Golf Event in Dubai

On November 15, 2018 golf fans from all over the world came together to watch the duel between the two Ryder Cup teammates Francesco Molinari and Tommy Fleetwood as they raced to become Europe's No 1 at the DP World Tour Championship in Dubai. The four-day event, held at Jumeirah Golf Estates marked the 10th anniversary and the final stop of the tournament.

Creative Technology (CT) was honored to deliver all video aspects for the world-renowned event for the 10th year running on behalf of European Tour Productions.

CT supplied four ROE Visual CB5 outdoor screens to ensure spectators could follow the event no matter where they were. CT's Dubai project manager, Barry Collins explains, "The ROE CB5 is a great product, the high refresh rate and high NIT levels makes it ideal for outdoor viewing, even in daylight. The custom detachable touring frames are specifically designed with outdoor applications in mind and has been wind rated to provide structural rigidity while providing a lightweight solution."

The fun-filled family event had live music performances in the Champion Village where attendees could relax, enjoy the performances, eat and drink from various venders, and even get a free golf lesson. It was here where CT's 21sqm outdoor screen was situated to ensure all spectators in this area never missed a second of the tournament. The driving range was also a popular place for fans as they got to watch pro golfers warm up and practice while both golfers and fans kept up to date on CT's 10sqm outdoor screen. The 18-hole course had high footfall around the 18th green which is why CT strategically placed two screens here, one 21sqm outdoor screen faced the 18th hole grandstand and one 60sqm outdoor screen was directly opposite the 18th green and hospitality areas.

A first for the touring event was the 11sqm Absen A3 Pro indoor screen located in the championship hospitality chalet. The hospitality chalet houses the key sponsor lounges and the hospitality terraces. Adding the indoor screen this year gave all VIP guests a fantastic HD experience. CT's London's account manager, Richard Smith adds, "The indoor screen in the hospitality chalet has never been done on any touring event before and it was a great success. We have received nothing but positive feedback."

In the media center, CT provided a 21sqm Absen A3 Pro indoor screen to allow the press to follow the action in real time while providing a customized scoring graphical wrapper.

Fifty-none IP TVs ranging from 15" - 65" were strategically placed in various locations and used to display CT's customized Tournament Television Program (TTV) comprising of live feeds, highlights, interviews, scoring, player information, stats, social media, and sponsor advertising.

For the first four hours of each event day CT also supplied Sony HDC 1500 camera channels to offer coverage of every shot on the first hole, to provide a live feed for the TTV program before the world feed went live.

Smith adds "This year's event as always was a great success, with crew and kit coming from both the Dubai and London offices, it's a real global team effort and an event I always look forward to."