Electrosonic's Shanghai Office Receives Corporate Status to Conduct Business in China

Electrosonic's Shanghai office has been designated a Wholly Foreign Owned Enterprise (WFOE), an officially registered limited liability corporation. This important step forward allows Electrosonic to continue to pursue new business opportunities in China as a legally licensed design consulting and systems integration company while maintaining full control of business operations.

"We are very excited about the WFOE designation for our Shanghai office and look forward to the many new opportunities it affords us," says Chris Conte, Electrosonic's vice president of entertainment. "We can now expand and grow our partnerships with local product suppliers, fabricators and installers, which will enhance our efficiency on the ground."

Electrosonic's China operations will conduct business under the new legal name, Electrosonic Audio-Visual Technology (Shanghai) Co., Ltd. The office will continue to be led by Nancy Liu who heads the China sales and marketing efforts. Electrosonic also maintains a Hong Kong office for support and production.

Electrosonic has a number of recent high-profile projects in China to its credit. The company played an extensive role in Expo 2010 Shanghai, which welcomed more than 70 million visitors to its futuristic theme of "Better City, Better Life." Electrosonic provided audio, video, and show control systems for the China State Shipbuilding Pavilion, a mammoth, permanent structure exploring the country's maritime history and concepts for future floating cities and farms.

Electrosonic also supported its long-time client, BRC Imagination Arts, with their design and production of the Information and Communication Pavilion, which was presented by China Mobile and China Telecom. Electrosonic designed and implemented audio, video, and control systems, and facilitated visitors' hands-on experience with an innovative handheld device. At the USA Pavilion, another BRC production, a Hollywood-style, multi-dimensional presentation told the story of the American spirit of perseverance, innovation, and community building. Electrosonic provided design, engineering, fabrication, installation, content encoding, and show programming for the AV and control systems in the USA Pavilion lobby and auditoria.

In addition, Electrosonic supplied theme park developer OCT with all the AV solutions for new attractions at Happy Valley, outside Shanghai, and Window of the World, in Shenzhen -- both of them movie-based dark rides with domed screens and 4D effects. Electrosonic furnished full projection systems and screens, the main show controllers, 4D effects, and full audio and lighting.