Horn Heralds New German Distribution Arrangement for Audient

Following what it says is a strong period of growth in sales in Germany, audio manufacturer Audient is now supplying dealers directly. The decision to change the distribution strategy in this territory was taken with a view to developing a closer relationship with customers and dealers. To coincide with this new set up, sales manager Simon Horn joins the team, providing a contact point for current and future Audient customers in Austria, Switzerland and Germany.

Initially based in Audient's UK headquarters, Horn is handling sales and support, as well as business development in the region. Luke Baldry, sales and marketing director, explains, "Having developed direct relationships with our dealers in the UK and US and seen the benefit to sales and support that this has brought, we're very excited to be able to offer this service to our German customers too."

Originally a musician by trade, Horn has since been on both sides of the educational system, having taught music technology to degree level and gained his own masters in audio technology. "I'm passionate about music, recording and technology," he says. "I have the additional bonus of understanding the needs of educational facilities, which is invaluable given Audient's excellent track record in educational centres around the world. Making quality professional audio technology available to more people is Audient's philosophy and I am pleased to be able to facilitate this in these important markets."

The distribution change comes hot on the heels of the announcement of the latest compact console ASP8416 from Audient, due to ship in the next few weeks. "The product information and images we have released so far have created a lot of excitement and I'm confident that customers and dealers all over the globe will not be disappointed," concludes Baldry.