First Light for Alderamin Group at PLASA 2011

Alderamin Group, the international lighting projects specialist, made an industry debut at PLASA 2011. The centrally located stand -- with its minimalist white space and dramatic LED overhead feature -- raised the group's profile, generating considerable sales activity.

Comprised of industry veterans Artistic Licence Engineering, Artistic Licence Integration, and Ptarmigan Integration, along with the newly formed technical sales company Ten Thousand Things, Alderamin Group achieves a synergy that was very much in evidence at the show.

Alderamin Group co-owners, Wayne Howell and Simon Fraser, explain: "Artistic Licence Engineering is our technical powerhouse, developing profitable standalone products, but also serving the project needs of the group's Integration companies," says Howell.

Fraser continues, "Ten Thousand Things also feeds into our projects sector, supplying the everyday items needed on site. It also has a strong individual role, acting as regional distributor in Hong Kong and Macau for Green Hippo and City Theatrical. PLASA provided us with an ideal forum in which to strengthen these links and explore new opportunities."

On the products side, most obvious to the casual onlooker at the show was the stand's 3D central LED feature, an arrangement of Artistic Licence Engineering's new Multichrome Tube linear fixture. Behind the scenes, the complex programming and visualization was driven by Colour-Tramp, the company's recently upgraded controller.

"Colour-Tramp is an example of a product that has evolved massively through project interaction," explains Howell. "It now supports Art-Net 3, the hot-off-the-press version of our free Ethernet protocol that can handle over 32,000 Universes."

Fraser adds, "To put this into perspective, we have recently completed a 250-universe installation in Asia. That is already at -- or beyond -- the limit of many of the Ethernet protocols in common use today. Data demands are soaring, and we have to stay ahead of the game."

The group also used PLASA 2011 to showcase two particularly ingenious new products. Art-Convert is an iPhone app designed to aid site engineers with tricky decimal-hex channel conversions. And Multi-Play, the new lighting show record-playback unit from Artistic Licence Engineering, offers remarkable functionality and flexibility with its multiple protocol support.