InfoComm 2018 Highlights Increasing Awareness for Alcons Audio

	Alcons Audio team at InfoComm 2018.

As the profile of Alcons Audio's pro-ribbon loudspeakers continues to grow, the awareness and level of respect within the industry is being highlighted by both business levels and interest at major trade shows. In early June, the company's presence at InfoComm in Las Vegas was the most successful yet.

Alcons took a seven-strong team to the show, including Tom Back, Pauline Ortiz y Pino, David Rahn, Walter Fortmuller, Greg Carter, Brad Katz, and legendary sound engineer Buford Jones.

A key part of Alcons presence were two demo rooms, with the Alcons team kept very busy escorting interested listeners to them from the company's booth on the show floor. "There was a noticeable increase throughout the show in people specifically asking for Alcons and wanting to hear our pro-ribbon systems," says Rahn, the company's US sales manager.

One of the demo rooms featured a 5.1/7.1 immersive audio system, with VR8 compact versatile monitors, CRMS Cinema Reference Monitor Systems, CB181slFV high output shallow subwoofer, CRS8 medium-format reference surround speakers, and Sentinel10 amplified loudspeaker controllers. In the other room, Alcons partnered with Astro Spatial Audio (ASA) to showcase high quality, object-based immersive audio. This featured ASA's SARA II Premium Rendering Engine with Alcons CRMS/CRMSC SR Cinema Reference Monitor systems and the new VR5 ultra-compact versatile monitor.

Attracting a lot of interest on the Alcons booth was a range of the company's pro-ribbon products, including -- amongst others -- the new VR5 and the LR18B compact high output flyable subwoofer system, a companion to the LR18 compact mid-sized line array.

"Key market feedback is a fundamental driver of our new products," says Rahn. "We listen to what sound engineers are asking for, but make it better than what they wanted, thanks to our pro-ribbon technology." This positive attitude was also reflected in the number of meetings at the show with high level dealers, as well as Alcons signing up a number of new US rep firms.

On the touring front, the increased presence of the Alcons LR28 large format line array in the market has particularly interested Buford Jones, a well-known engineer who has mixed front-of-house sound for many of the highest profile artists, including David Bowie, Eric Clapton, Pink Floyd, George Harrison, Prince, and more.

Jones has witnessed the development of Alcons products since the company began and is pleased to have joined the Alcons team as tour market liaison.

"I'm at the later part of my career and don't tour as much as I used to but, if I did, Alcons systems would be the first thing on my rider," he says. "The difference that the pro-ribbon driver makes in the high frequencies -- which is the most important for intelligibility -- is something that people need to hear."

"InfoComm was very well attended this year and I witnessed a lot of people who have not only heard great things about Alcons Audio, but wanted to see and hear it first hand. To anyone who has not yet heard Alcons systems, I recommend you do so at the first opportunity. Experience truly high definition audio with the pro-ribbon technology that provides the cleanest high frequencies I've ever heard."

After such a successful 2018 show, Alcons is planning a bigger presence at next year's InfoComm. Already enjoying a close working partnership with AVIXA, the show's owners, with Alcons pro-ribbon technology being ever-more widely adopted, 2019 is already shaping up to be a landmark show. For more information, please visit the URL below.