Scenex Lighting RebrandsScenex Lighting, a division of GLP German Light Products US, which specializes in pixel and non-pixel LED solutions, (including LED tape, LED Neon, pixel matrixes, and its own suite of control management solutions built for the entertainment industry), announces that it has rebranded with new logo, typeface, and graphic imaging. William Irwin, brand manager for Scenex Lighting, says, "Since starting with Scenex Lighting earlier this year, we decided we needed to restructure the product range. I wanted to bring original, new imagery and modernization to represent what the company does in a stronger, more visible format." The rebrand for Scenex comes on the eve of the international LDI show in Las Vegas, where the company will also launch its groundbreaking new pixel control platform, PixeLit, promising unprecedented control capacity over distances that have never before been achievable. "The combination of the new PixeLit launch, along with new brand imaging, accompanied with the ability to launch it all at LDI, is absolutely ideal," continues Irwin. GLP US president Mark Ravenhill adds, "The Scenex Lighting rebrand comes at a perfect time: the launch of new technology to market, and the fresh brand design, which fits perfectly in with the rest of the GLP family. It's exciting to watch Scenex continue to grow and evolve." Scenex Lighting will be located with GLP at booth #2556 at the LDI Show in Las Vegas from November 22 -- 24.
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