Herrick Goldman Assembles New Team for Evoke Collaborative

Building on years of successful collaborations in the lighting/production industry, HGLD has launched Evoke Collaborative, to better serve clients on larger and more diverse projects in the US and elsewhere. Teaming up with Lisa Renkel and Brad Peterson (projection design), Kara O'Grady (lighting design and project management), and Jonathan Talley and Lois Catanzaro-Gordon (lighting design), the Evoke team represents a broad array of talented artists with experience in diverse disciplines. Together, they can achieve results on any scale, working with manufacturers and vendors in a timely and cost-effective manner that few other companies can match.

"At Evoke, we tell stories and exist to help others tell theirs," comments Herrick Goldman, founder and principal designer. "Evoke Collaborative is a team of experienced professionals delivering premium design services expanding the boundaries of what we've already achieved. Consistently creating more artistic and complex projects. We provide our clients and fellow artists with the technical knowledge, creativity, and industry resources necessary to fashion world-class experiences, be they in theaters, arenas, museums, galleries, architectural installations, or TV or film studios. We support any project that requires lighting, media, or a vision that will move people and create memories."

Evoke's offices are located in Times Square, New York. The organization can be reached at herrick@evokecollaborative.com.