World's Largest Laser Show in Milan, Italy Samsung Galaxy S7 Release

Laser specialists, ER Productions, collaborated with Italian agencies Eventually and Giò Forma, to stage one of the biggest laser displays the world has ever seen, in Milan, Italy, the company says.

Based on the concept of connectivity, the event celebrated the launch of the new Samsung Galaxy S7, and saw some of the most iconic buildings in Milan's Porta Nuova business district, connected using lasers in an elaborate display that took the city by storm.

Emerging from a giant multimedia cube formed of video, laser, and light, which was located in Gae Aulenti Square, lasers were mapped across the highest skyscrapers in the city. Buildings featured in the show included the Bosco Verticale, Palazzo Lombardia, Solaris, Samsung, and UniCredit buildings, eventually returning to a purpose built music stage in the square where Fatboy Slim played a headline set.

Over 10 tonnes of laser fixtures and 32 smoke machines were placed at various locations around the site including parks, balconies, and skyscraper rooftops. Created for Samsung by Eventually, under the creative direction of Anghela Alò, and Claudio Santucci of Giò Forma, this massive laser display is potentially the world's largest light show ever performed, and it was by far the largest laser show ever to be staged in Milan, the company says.

Ryan Hagan of ER Productions, says, "Installing 222 laser fixtures in just three days and two nights over a square kilometer of Milan was extremely challenging but thanks to a great team we were able to achieve the impossible. Guinness World Records are currently checking to see if it is indeed the biggest laser display the world has ever seen but it certainly looks that way."

With an unparalleled beam profile that's extremely tight and bright even at a distance, Coherent OPS laser units were selected from ER's stock, to use in the skyscraper sequence. In terms of the color palette, ER used blues and green with bursts of white laser, to achieve a futuristic, electronic look that ran through the video content, to form the giant multimedia cube. During Fatboy Slim's set, the color range exploded to reflect the party vibe. Because of the distances between city buildings and main stage, which could be up to a kilometer, ER used Pangolin's BEYOND software, configured with a wireless Art-Net solution, and fiber optics to connect the effects at each location during the 12-minute show.