Rat Sound Adds Paul Freudenberg as General ManagerRat Sound Systems, Inc. based in Camarillo, California announces the addition of Paul Freudenberg to the post of general manager. Freudenberg will be responsible for managing all operations and developing business with touring, installations, retail sales, and the SoundTools brand. "Over the past several years" states Rat Sound president Dave Rat, "we have been working with Paul on many levels including Rat Sound's acquisition of the L-Acoustics K1 system. Paul's knowledge, skill set, and personality are perfectly matched with the projects and goals we are working towards and we are excited to have him on board." Prior to joining Rat Sound, Freudenberg served as Business Development - Americas L-Acoustics where he was responsible for the expansion of the Canadian, Mexican, and South American markets through the deployment of the Certified Provider Strategy. In addition, the K1 Touring program for the Americas -including the US, was handled by him. Freudenberg's tenure at L-Acoustics was in excess of 10 years and included leading the US operations in the capacity of VP of sales and marketing. Freudenberg's long-term work history includes VP sales and marketing for BSS Audio US, and various independent marketing, installation, and product development projects within the professional audio industry. "We're very pleased to have Paul Freudenberg take a leadership role at Rat Sound," commented Rat. "Paul brings a unique blend of experience from manufacturer, installation, retail, distribution, and marketing all of which will advance our progress in these areas." Rat Sound has been a provider of professional sound reinforcement systems for over three decades. Operations have expanded to include installations, retail sales, and the manufacture of the SoundTools products. Rat Sound recently moved to a new facility located in Camarillo, doubling their footprint. 
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