Shure Acquires Stem Audio to Expand Its Portfolio of Conferencing Audio SolutionsTwo key players in the conferencing audio ecosystem market have joined forces to provide a wider variety of networked audio choices for customers. Shure has acquired California-based Midas Technology, Inc., also known as Stem Audio, which specializes in providing a suite of products including table, ceiling, and wall microphones as well as loudspeakers, control interfaces, and hubs. With the acquisition of Stem Audio, Shure will be able to further expand and diversify its solution offering for organizations of all sizes, while Stem Audio will benefit from the robust global infrastructure and support capabilities that Shure provides, the company says. "We both believe in ecosystems. Working together, we aim to provide customers with better options to deploy great audio in more spaces, more cost effectively, and more quickly," says Chris Schyvinck, president and CEO, Shure. "Shure and Stem Audio understand the importance of good quality audio and taking care of customers, so this acquisition is a great fit for both organizations." High quality audio doesn't have to be complicated. Stem Audio has designed its solutions from the outset based on the perspective of the end-user. Stem Audio's unique product line, in tandem with Shure's comprehensive end-to-end audio ecosystem, including powerful Microflex Advance and IntelliMix product lines and industry-recognized customer support, provides a rich and expansive suite of solutions for customers, the company says. The addition of the Stem Audio line complements Shure's product offering and provides customers with a greater choice of products as their needs evolve -- from a "build your own room" assignment to an "I need a professional integrator" project. Stem Audio has developed a proven business model that is attractive to a wider variety of customers looking for audio solutions, the company says, filling the market need in a very efficient way. "We're thrilled to be joining a company with an unrivaled pedigree and history in manufacturing audio products," says Jacob Marash, CEO and founder, Stem Audio. "Shure's scale and global reach will help make Stem Audio products more available to customers, providing improved value, quality and support." Stem Audio's robust RoomDesign tool and straight-forward networked installation make it a solution that can be installed by anyone. With advanced technology that customizes each device's performance to the acoustics of a room, audio pickup heat mapping, and a built-in management platform, Stem Audio is billed as a powerhouse ecosystem that can seamlessly fit into many enterprise environments with ease. Shure and Stem Audio will continue to operate separately as integration plans for sales and support are finalized. Future plans for the respective product portfolios will be shared later. In the meantime, customers will continue to buy and receive support for Stem Audio products from Stem Audio's current channels, including StemAudio.com in the US market. This acquisition also includes Midas' Phoenix Audio Technologies brand. 
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