SFM Rebrands as Plus

	"The launch of Plus is a significant step in our commitment to supporting our channel partners consistently across the globe," says Tucker.

SFM, a provider of customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, announces a comprehensive range of professional services designed to empower channel partners with the best AV solutions, under the new "Plus" branding.

In a statement, the company says, "Leveraging SFM's unique long-term industry expertise, Plus delivers unparalleled training, support in defining, designing, planning, supplying, commissioning, and maintaining projects of any scale -- from large stadiums to intimate meeting rooms."

SFM, now part of the Midwich Group, was instrumental in the initial development of the Plus global professional services offering. Its leadership confirms its role as a trusted partner, the company says, offering a full suite of services to ensure seamless deployments and optimal system performance.

Plus offers a range of services tailored to meet the unique needs of each project, including custom control and DSP programming, on-site or remote commissioning and system optimization, technical content and specialized training on brand-specific technology, enhanced technical support and troubleshooting, and a comprehensive range of technical pre-sales support.

"The launch of Plus is a significant step in our commitment to supporting our channel partners consistently across the globe," says Randal Tucker, chief executive officer and president at SFM. "With SFM's unique expertise, we're able to offer a level of support and services that truly sets us apart in the market. Whether it's a complex stadium project or a streamlined meeting room setup, Plus ensures our partners have the tools and support they need to succeed. Plus is more than just a service offering -- it's a commitment to the end-user experience and to improving the industry's reputation as a whole. We're here to help our channel partners meet their customer's long-term needs by providing the expertise, resources, and support they need to deliver outstanding solutions."