Mike Laporte Named New Agent for Sheerwire by Gepco

General Cable has appointed Michael "Mike" LaPorte as an authorized agent to represent and promote the SheerWire by Gepco line of commercial and pro audio/visual (A/V) cabling solutions in California and Texas. "I'm excited about my new responsibilities with the SheerWire line," said LaPorte. "Over the last few years, I have observed that dealers, system integrators, consultants, and end users are looking for new and competitive wire and cable suppliers, especially those with products made in the U.S.A, and these are exactly the requirements we satisfy."

"Mike's successful background and experience is a perfect fit as the SheerWire team works to deliver best in class solutions and programs to the commercial A/V community," said Briar Lamar, director of sales, SheerWire by Gepco. "Along with Gepco Brand broadcast products, we have launched the broad line of SheerWire solutions to satisfy the critical demands in the commercial industry, which Mike will assist us in driving to the markets we serve."

LaPorte, a veteran in the electronics wire and cable industry, was previously with Belden Wire and West Penn Wire where he held sales and marketing positions. He also owned and operated Zack Electronics, a general line distributor located in San Francisco, California.

"Mike brings extensive knowledge to the SheerWire team," continued Mike Murphy, vice president, sales, Gepco Brand Products. "He is a welcome addition to the SheerWire family and we look forward to seeing him capitalize on his experiences to further enhance our relationships in the commercial and pro audio market."