Lectrosonics Leads Sound is Essential Social Media Campaign Lectrosonics, together with a number of dealers, industry manufacturers, and end users, is spearheading a social media campaign, Sound is Essential, to emphasize that sound is essential to any modern media. While sound at times ends up lower on the priority list in a production, the campaign will demonstrate that no matter the medium, sound is critical. Without sound, stories and messages are lost to the viewers, audiences, or congregations. A/V industry manufacturers, dealers, partners and users are also invited to join the campaign. For the campaign, Lectrosonics, along with initial partners such as dealers including Gotham Sound, Location Sound Corp., Dale Pro Audio, Talamas Broadcast, Raycom UK, and Trew Audio; manufacturers such as Calrec, DPA, Schoeps GmbH, Halter Technical, Viviana Straps, Bubblebee Industries; and individual pro audio and location sound practitioners and users will be creating custom, short-form video content and tagging them with #soundisessential. The Sound is Essential videos will be short, creative, and focused on demonstrating the importance of sound. For instance, with the sound of the video absent altogether, viewers will likely wonder "what went wrong" at first, while they try to figure out why they can't hear anything. This content may be in the form of product introductions, instructional videos, tips and tricks, videos, and the like. The Sound is Essential campaign will officially begin on December 15, when all initially involved parties will put out materials in support of the concept, on whatever social platforms they are on, and tagging their work with their favorite hashtags, plus #soundisessential. The first video from Lectrosonics for the campaign features company president Gordon More in a reprise of his role as "Dr. Audio": https://www.youtube.com/watch?v=10UknJPZt-o "Sound is really the basis of any media -- the foundation of the message and the communication between people. Thus, sound should always get equal billing, equal care, and equal attention in any production," says Karl Winkler, vice president of marketing & sales for Lectrosonics. "It was really rewarding to get such a positive response to the concept from industry friends, colleagues, and related companies who all agreed to make their own creative content." To foster involvement in the campaign, Lectrosonics is also sponsoring a creativity contest: upload your videos to Facebook, Instagram, Twitter, YouTube, LinkedIn, or TikTok by January 31, and tag them with #lectrosonics and #soundisessential. Representatives from the company will review all the videos during the first week of February, and pick the most creative entries for 1st, 2nd and 3rd prizes: *1st prize: $500 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer. *2nd prize: $250 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer. *3rd prize: $100 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer. The choice of winning entries is at the sole discretion of Lectrosonics, Inc., and is open to end-users only, no dealer or manufacturers' employees, or company employees will qualify for the prizes. A set of "Sound is Essential" end titles and a "whisper" sound file are available free of charge by visiting https://www.lectrosonics.com/sound-is-essential.html. All are invited to let creative juices flow and help support colleagues in the A/V and related industries. 
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