Rose Brand Wins Three "Best New Product" Awards at 2019 LDI Expo and Conference

Eco-friendly ReVive IFR Velour and Fire Stop 701 all-purpose flame retardant each won "LDI 2019 Best Debuting Product" for their respective categories. The T-Lift 2.0 automated curtain rigging system won the "PLSN Gold Star Award for Best New Hardware Product."

Rose Brand president Josh Jacobstein says, "We've worked hard to introduce new products and services every year, and so it's particularly gratifying to be recognized for three 'Best New Product' awards, all at the same LDI show. We'll continue to focus on innovation as the best way to grow our business and serve our customers."

ReVive is the first eco-friendly, high performance IFR velour made especially for entertainment and event productions, the company says. A typical 20' x 40' ReVive curtain saves over 1,000 plastic bottles from entering the landfill. Furthermore, its performance characteristics are identical to Encore, one of the best-selling synthetic velours of all time.

Fire Stop 701 Flame Retardant works on virtually every substrate in a production. It eliminates the need to find numerous other flame retardants that match up to the scores of different substrates used in productions. Unlike other flame retardants, Fire Stop 701 creates a barrier to prevent the treated materials from igniting. It works on fabrics, paper, wood, rope, foam, and all sorts of other common, absorbent materials used in productions. The product's unique value proposition is summed up well in its advertising selling line, "Just one gets it done."

ADC T-Lift 2.0 is the fastest load-in and load-out, automated curtain rigging system on the market, the company says. Its simplicity and low cost of ownership make ideal for touring. Crews need minimal instruction and supervision because it's ready-to rig in familiar modular truss sections.