Projection and Screens Specialist Anna Valley Invests in Avolites Media Servers

The projection and LED screens rental house Anna Valley has made a major investment in Avolites Media's industry-leading Ai Infinity servers and the Sapphire media controller -- and will be exhibiting them at PLASA London 2013, October 6 - 9, at ExCel London in booth E82.

The West London-based company -- that delivers cutting-edge visuals technology to some of the UK's biggest shows including X Factor, Million Pound Drop, Britain's Got Talent, and many events, conferences, and award shows -- says it is working closely with Avolites Media to offer the industry powerful solutions to push the boundaries of on-screen displays.

"Having looked at the marketplace we wanted to select a media server that would be user friendly and at the same time have plenty of future capabilities," says Anna Valley's director of corporate and events, Nick Hart. "The extended features combined with a familiar user interface were a great fit."

The Ai Infinity features an incredible eight Full HD outputs, and a front-panel mounted touch screen enabling local control, system analysis, and remote preview. Conveniently, each DVI output has an accompanying preview output. The Ai Infinity also includes internal EDID management, LTC and MIDI time-code, Genloc input, multi-server frame-sync, and master-slave remote control.

"Our clients are continually pushing the boundaries of creativity all the time, and we need to continue to invest and be able to offer cutting edge technology that can meet and exceed their expectations," continues Hart. "The AI server ensures we can achieve this."

Anna Valley has also invested in Avolites' Sapphire Media, which offers video operators an intuitive, live, hands-on show control surface enabling seamless integration of all visual elements. The Sapphire Media control surface connects to Ai Media servers and includes two wide-screen, touch surfaces for easy access to the user interface and salvation engine control. Additionally, four switchable and assignable, touch preview monitors are available to the system operator. These preview monitors may be mapped to any inputs, outputs, or video layers.

"The Sapphire and AI offers real value in the fact that it can be used to control the entire range of display technologies," Hart explains. "This enables us to offer a powerful tool to deliver their creative ideas into real images."

The Sapphire Media offers 15 motorized faders for live control, mappable to content triggers, effects, or parameters. Also provided is a smooth T-Bar for traditional vision mixing, and direct access buttons, pre-assigned to popular features and functions. All controls may be user configured to produce fully customized functionality.

Inspired by its new Avolites Media gear, Anna Valley will be on stand at PLASA 2013 for the first time, exhibiting both its Ai Media Server and Sapphire Touch as part of its showcase of latest products and services in booth E82. Avolites Media's managing director Steve Warren and the Anna Valley team will be available for meetings during the show.

"Avolites Media is very excited and proud to be associated with Anna Valley and we are delighted to see them go down the Ai route as we know they had choice in the market," says Avolites Media's Warren. "We look forward to working Anna Valley on new projects."

See Avolites at PLASA Focus: Nashville, February 18-19, 2014.