Multimedia Artist Quayola to Attend ISE 2025

	"My keynote presentation at ISE 2025 will explain the inspirations and methods which shaped Arborescent," says Quayola.

Italian digital artist Quayola's creative keynote presentation on February 5 at 15.30 will give ISE visitors insights into his projects, including the Arborescent projection mapping experience on Casa Batllo, which takes place on February 1 and 2, as the next edition of ISE kicks off in Barcelona.

Celebrated for his pioneering fusion of technology and art, Quayola will also present his artwork Promenade on Tuesday, February 4 at 18.30, on the Fira de Barcelona Gran Via's award-winning South Access Welcome Screen.

"In Arborescent, I aimed to identify, catalog, and digitally reconstruct a variety of tree species. I am interested in studying their growth systems and understanding how they respond to artificial stimuli," Quayola explains. "Casa Batllo's facade becomes the physical/digital space upon which simulations take root, as architectural elements become anchors for generating botanical geometries, lines, and points that determine the plants' growth structure."

ISE is again partnering with Casa Batllo to present a projection mapping show on the historic Barcelona landmark. After previous mappings by Refik Anadol in 2023 and Sofia Crespo in 2024, Casa Batllo has once again invited a renowned artist to transform Gaudi's iconic facade into a canvas for an exclusive work inspired by the architect's creative vision.

Quayola's keynote will explore the creative journey behind the Casa Batllo projection mapping. The artist explains: "My keynote presentation at ISE 2025 will explain the inspirations and methods which shaped Arborescent. For me, the creation process is as significant as the final piece, often serving as a documentation of my journey. Discussing the crucial relationship between the physical and digital worlds in my art, I will share insights from my unique expeditions to capture natural phenomena, which inspire my digital creations. By showcasing examples of my work, both digital and physical, I aim to illustrate the seamless transition between these realms. Additionally, I will touch on my explorations in sculptures, robotics, and other artistic endeavors, emphasizing the importance of technology in enhancing and expanding creative expression."

Mike Blackman, managing director of ISE, adds: "We are delighted and proud to be able to support Quayola, his art, and the technological approach he represents at the Casa Batllo event. His keynote will provide invaluable insights into the creative process behind his spectacular digital artworks. Both performances will showcase AV technology in all its beauty, helping to connect the city, its inhabitants, and visitors to the magic of our AV community. It will be stunning, and I look forward to seeing it."

ISE 2025 takes place February 4 - 7, 2025, at the Fira de Barcelona Gran Via. Registration is now open. Early registration is advised to ensure plenty of time to arrange any necessary visas. To secure your pass, visit www.iseurope.org.