Chad Batchelor Joins LOUD APAC Sales Team

LOUD Technologies Inc. ("LOUD") today announced Chad Batchelor has joined the company as APAC director of sales, Mackie and Ampeg. Based out of the company's Singapore command center, Batchelor will partner with all APAC Mackie and Ampeg distributors to leverage these partners' strengths, and LOUD resources, to continue the brands' region-wide growth.

"As Mackie & Ampeg continue to grab more share with innovative products, our partners need commensurately more support from us to manage this growth," explained Davwinder Sheena, LOUD's APAC managing director. "Chad's a real powerhouse with 20 years' experience in live and recording engineering, distribution, service, and support. Backed by our APAC support team, and headquarter's resources, Chad will bring a new level of sales support, planning, and creativity to our partners' market-development efforts."

Prior to joining LOUD, Batchelor managed Ampeg, EAW, and Mackie brand distribution in Singapore; earlier he built distribution and retail footprints for such brands as Denon, Sennheiser, Innovason, Neumann, and Turbo Sound. He is based out of LOUD's Singapore command center and reports to Sheena.