Elation Lighting in Vogue at Fashion TV Club Singapore

	Fashion TV Club Singapore with Elation Professional lighting

Fashion TV venues are hyped all over the planet with Singapore recently celebrating the opening of the first Fashion TV Club in late October. German company auxweg.com designed the club and technically equipped it with a state-of-the-art sound and lighting package from ADJ Group that includes Elation Professional lighting fixtures and LED video panels.

The global fashion network teamed with investors from the US and Germany and placed the chic night spot in Clarke Quay at the heart of Singapore nightlife. A complete renovation of a previous club, Elation Platinum Beam 5R Extreme moving heads, Rayzor Q12 LED lights, Platinum Spot LED Pro IIs, Design Wash LED Zooms, and EPV6 LED panels feature prominently in the club's two main rooms.

Auxweg.com was involved every step of the way from market analysis and concept development to opening and operation. Working on a tight schedule (the renovation began September 1 and the club opened October 31), auxweg.com chose lighting fixtures based on prior experience.

"From our previous experience with the Elation brand and the awesome support we've received in the past, it was clear that we would work with Elation products again," states auxweg.com partner Volkan Gümüs. "The price to performance ratio both suited our client's budget and fulfilled the project's requirements."

Designed and built by auxweg.com and Archetype pte ltd, the 10,000-sq.-ft. club is split into two areas, the Diamond Room and Ruby Hall. The Diamond Room reflects the Fashion TV diamond logo with features like a diamond-shaped bar and DJ booth. Mounted on each of three diamond-shaped trusses are three Platinum Beam 5R Extremes, two Rayzor Q12 LED lights, and one Platinum Spot LED Pro II fixture with three lasers mounted on a support truss.

"We decided to use the Platinum Beam heads and the Rayzor heads in this area because the Diamond Room is the house area where people want to party hard so we needed moving heads with fast movement and powerful output," says Gregor Schubert, partner in auxweg.com. "The Beams are perfect for this. We went with the Rayzor because we needed a fast light that was able to light up the dance floor area in a specific color. The Platinum Spot heads are used to display the Fashion TV logo at different positions, to light up dancers, and to throw large gobos through the hall."

One of the stand-out design elements of the Diamond Room is a diamond-shaped LED video screen made up of 15 Elation EPV6 LED video panels. Mounted behind the DJ booth, the screen adds another level of excitement and sophistication to the room with content from Fashion TV along with custom visuals. The video screen is controlled via a PC endued with an EPV PCI sending card.

The diamond-shaped video screen was nearly a casualty before the club even opened however. Volkan explains: "We had major problems with suppliers either because of the construction involved, pricing, or delivery and three weeks before the opening we were faced with the problem that one of the key features in the main room, the three-point diamond-shaped truss and LED screen, would not be ready. We decided to call Elation for help and after explaining what we needed they came back the next day with a full quote, drawings, and an exact shipping time."

"Elation saved us and even delivered the diamond-shaped truss. The happy faces of the auxweg.com crew, the other contractors, and the shareholders were priceless. Everything worked perfectly, and I must admit it was quite an emotional moment when I saw Elation still helping us via remote desktop access and a webcam to do the system set-up and patch the video panel. Impressive, also when you think about the eight-hour time difference to the Elation tech support guys in The Netherlands."

In Ruby Hall, designed to evoke a French baroque ballroom, a more discreet lighting concept features yet one that still supports the DJ and party crowd. "In Ruby Hall, the concept includes more spots and washes instead of beams," Gregor explains. "We chose the Elation Platinum Spot LED Pro II, which is just perfect to throw big gobos into the hall, and we use the Design Wash LED to immerse the dance floor in different colors and create a special atmosphere in combination with the baroque design."

Volkan sums up by returning to the support that was so valuable in making the project a success. "Without Elation, we would not have been able to deliver the requested end result, not in time and not within budget," he says. "We give a big thank you to Simon Gasch at Elation and the team around him, also to Sven Haferkamp from AD systems and our local hero Louis Chia from Archetype."

See Elation Professional at PLASA Focus: Nashville, February 18 - 19.