ATOMIC Lighting Transforms into BEAMEATOMIC Lighting announces a new name and identity. After partnering for seven years with Atomic, Lititz, Pennsylvania-based full-service lighting company Atomic Lighting is changing its name and identity to BEAME. Beame will continue to provide lighting, rigging, and production services to the live event industry. Beame, led by Brad Hafer, Brett Puwalski, and Brad Clark, joined forces with Atomic in 2008, adding event lighting capabilities to the company through their Atomic Lighting division. The companies joined together to better serve the entertainment industry through shared resources and branding, operating under joint ownership until Atomic Lighting bought out their ownership and formed Beame in late 2015. Both companies have rapidly grown in the past seven years and have invested in distinct endeavors. Atomic Lighting has focused on new equipment and technology while Atomic has pursued new international locations. As these investments have become more focused and niche in different areas of the entertainment industry, the two companies are targeting diverse growth goals. "Our clients are our partners," said Clark, president of Atomic Lighting/Beame. "That mindset will continue to drive us as we grow and provide the high quality our customers have come to expect." Beame recently launched a new website highlighting its services, rentals, and a portfolio of their work, featuring clients like Billy Joel, Nike, the NFL, Hulu, Microsoft, America's Best Dance Crew, The Emmys, and Pope Francis' 2015 Mass at Madison Square Garden. More information can be found at the URL below. 
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