Philips Entertainment Upcycle with Architainment Lighting and Industri[us]Philips Entertainment and Architainment Lighting have loaned lighting design consultants dpa and social enterprise Industri[us] the latest Philips Selecon low energy, color changing luminaires to enhance a regeneration project in the Olympic borough of Newham. The Industri[us] project regenerates previously unused spaces by building temporary structures that add new significance to an area. For this Olympic project, a Pavilion has been erected, fronted by a 30' robot constructed entirely from waste material, which will showcase upcycled product. The initiative is designed to spotlight the creativity and resourcefulness of local people, and dpa is utlizing Philips Selecon PLCyc 1 luminaires to ensure the project is eye-catching to people travelling to and from the Olympic site. Senior designer for dpa, Sotirios Stamatopoulos discusses: "The lighting concept stems from the cladding material of the pavilion -- a translucent material that responds well to lighting. dpa has designed a lighting scheme in keeping with the character of the project. The backlighting of the material provides definition to the volume of the structure and the illuminated and silhouetted found-objects are projected onto the skin, similar to a shadow puppet theatre. At the same time, an alluring glow, which includes color-changing facility, makes the pavilion look inviting and fresh. Adaptable and visually stimulating, the lighting enhances the structure, transforming the site to an intriguing nightscape reference point." "The low energy PLCyc1 offers Sotirios and his team at dpa an easy to program, yet sophisticated choice of color washes," explains Grant Bales Smith, sales manager for Philips Entertainment. "This has enabled them to create an attractive and inspiring environment, tailor-made for this special event. And, with the capacity to light up to five square meters for just 150W, the product is efficient as well -- ensuring that the event will remain comfortably within its sustainability remit." Architainment Lighting has also generously donated a number of PLCyc1 fittings and an iPlayer controller. The company, which has experience in lighting for both architectural and entertainment projects including The London Eye, Selfridges, ITV1's X Factor and tours for artists including Radiohead and Pink, will also manage the installation and programming for the project. Commenting on the Industri[us] project, Architainment Lighting sales director, Paul Rees said: "When dpa Lighting, invited us to support the project by donating the equipment and our technical expertise, we were keen to get involved. Given that this project is so focused on regeneration through 'green' methods, it seemed only fitting that the Philips Selecon PLCyc1 was specified." The ambitious, Industri[us] site in Canning Town forms part of the Festival of Upcycling and runs from June to September 2012, alongside the Jubilee, the Olympics, and the London Festival of Architecture. 
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