Audio-Technica Names Millar Electronics New Rep Firm for Southeastern US

Audio-Technica, a provider of transducer technology for over 50 years, appoints Apex, North Carolina-based Millar Electronics as its new manufacturer's rep firm for the southeastern US, including the region encompassing Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee.

In existence since 1924, Millar Electronics specializes in the pro audio and A/V integration industries. The announcement was made by David Marsh, Audio-Technica director of sales, professional markets, and signifies A-T's continued emphasis on growth in all markets, particularly installed sound.

Millar Electronics principal Herman Civils (outside sales, NC/SC region) will be joined in representing A-T by team members Pete Petty (outside sales, NC/TN region), Bryan Civils (outside sales, NC/SC region), Jerry Silhavy (outside sales, GA region), Jack McGehee (outside sales, AL/MS/West TN region), Linda Crofton (inside sales), and John Herr (product support). A-T is the latest addition to Millar's brand roster, which also includes such manufacturers as Community Pro, Fulcrum Acoustic, InFocus, König & Meyer, Lowell Manufacturing, and Symetrix.

"As we continue to pursue growth in all areas, the installed sound market has grown into a major point of focus for our company," stated Marsh. "We have been a leader in product introductions for this sector, with innovations including UniPoint and our Engineered Sound Series, and the first wired Dante boundary microphone, as examples, so we need to make certain that we are partnered with the best rep firms with roots in both installed sound and retail. Millar Electronics embodies this trait, and we look forward to a fruitful relationship with their team."

Herman Civils added, "Millar Electronics is proud to add Audio-Technica to the roster of brands we represent. We like to partner with the best the industry has to offer, and Audo-Technica's reputation speaks for itself. We believe that collaboration and support flowing between manufacturer, rep, and vendor are critical for the success of all three, and we look forward to fostering this line of communication moving forward."