ADJ and Moonbears Announce Strategic Partnership Moonbears and ADJ have made a distribution agreement for ADJ products in the Netherlands. "This collaboration is part of ADJ's strategy to strengthen its market position in Europe and will provide a new route to market for ADJ entertainment lighting and atmospheric effect products in the country as well as increased support for smaller production and integration companies," the company says. Moonbears is a distributor of professional lighting and rigging equipment in the Netherlands. With a streamlined product portfolio and modern customer-focused sales team, the company takes a "no nonsense" approach to supplying rental companies, theatres, and music venues with the equipment they need. "Moonbears' team of friendly and experienced industry professionals pride themselves in offering excellent customer service with easily accessible technical support," the company says. As ADJ continues to increase its market share throughout Europe, the company has identified Moonbears as a good strategic partner. While existing customers and new large accounts will continue to be served directly by ADJ, partnership with Moonbears will make ADJ products more accessible for smaller businesses. For Moonbears, ADJ's range complements the company's existing catalog, providing new and existing customers with access to ADJ's range of fixtures that are reliable, versatile and offer a high ROI. Patrick Veldman, owner of Moonbears, explains: "ADJ has a strong position in the Dutch market. We see this partnership as an opportunity to make ADJ's innovative products even more accessible to our customers. We are confident that this collaboration will lead to improved service and a wider product range for our customers in the entertainment industry. By joining forces, we can respond more quickly to market needs and offer creative solutions." Steven Samaan, business development manager for ADJ Europe, states: "Moonbears has proven to be a valuable player in the industry. Their market knowledge and focus on customer satisfaction align well with our growth objectives in Europe. The company has an excellent network in the integration market -- including theatres and concert venues -- and is ideally placed to serve these customers with ADJ products." "Moonbears and ADJ are determined to conquer the Dutch market together. This strategic partnership will increase the availability of ADJ products in the Netherlands -- particularly for smaller integrators and production companies -- backed up with stellar service from Moonbears. It will also allow ADJ to free up capacity and resources for product development and serving larger customers who buy direct from ADJ," the company says. 
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