Proel America Taps Ed Simeone for V.P. of Sales

	Ed Simeone

Proel America, a corporate group specializing in the design, manufacture, and sale of audio, video, and lighting systems, has announced the appointment of Ed Simeone to the post of VP of sales for North America. He will be responsible for all sales and marketing efforts in the U.S. and Canada for Proel, and will manage the company's independent sales rep force. Simeone has a long history in pro audio as founder, CEO, and later chairman of TC Electronic US. Melissa Zagonel, who has been with Proel America since its inception in 2008, will now assume the position of general manager.

"Ed's 28 years on the road with major touring acts and 16 years leading a world class distribution company in the US made him the logical choice to take the lead position at Proel America," said Simon Sinclair, business development director for parent company Proel S.p.A, "We are determined to build a strong brand awareness in North America and are extremely pleased to have Ed join the global Proel Group team"

"It didn't take long to say yes to the Proel offer," said Simeone. "Proel Group is a prestigious company distributed in over 70 countries around the world. We are going to take their broad range of audio products and channel them into their respective vertical markets in the US and Canada. We will focus first on the independent dealers struggling in this difficult economy. I have always believed the manufacturer-rep- dealer sales channel is a partnership where everyone wins."