Ayrton Returns to PLASA London 2014Following a new distribution partnership for the UK freshly signed with Ambersphere Solutions, Ayrton's return to PLASA London, where it last exhibited in 2011, was a complete triumph. The company launched two new products at the show, with the NandoBeam S9 and MagicRing-R1 receiving their world premieres. Ayrton showed off the newly released Radical Series for the first time in the UK in a spectacular light show. The company says the response was "rapturous." "The British visitors were delighted with the new Ayrton products, and discovered many new fixtures which had never been seen in the UK before," says Valère Huart, Ayrton's international sales manager. NandoBeam S9 is the big brother of the NandoBeam S3 and NandoBeam S6 LED moving head fixtures, offering 55 x 15W RGBW LED and the same massive zoom range of 8- to 40-degrees in a highly controllable, solid package. MagicRing-R1 is the hot-off-the-press addition to the Radical Series offering seven 15W LED RGBW sources, large 67mm optics, and a high-intensity output of 3,200K lumens from only 130W of power. Crucially, MagicRing-R1 features the Magical speciality of Ayrton's unique continuous pan and tilt to make what the company says is one of the fastest, powerful, and versatile fixtures. Ayrton's Radical Series, which takes its name and inspiration from the world of high-performance vehicles, exhibits a honed and streamlined appearance, a very narrow and intense beam, state-of-the-art thermal management and an incredible output to maximize the potential of each product, without compromise, to deliver the best performance possible. The expanding range currently consists of WildBeam-R, MagicPanel-R, MagicBlade-R, MagicRing R9, and IntelliPix-R, with MagicRing R1 being the latest addition to the series. Each luminaire offers the following Radical features: • 67mm collimated optics
• 4.5-degree beam
• Increased center beam intensity of 100 candela per lumen
• Continuous pan and tilt rotation (for MagicBlade-R, MagicRing-R9, MagicPanel-R, and MagicRing-R1)
• Reduced visual footprint
• Fast 32-bit circuit board
• Improved thermal management
• Wide choice of control protocols including DMX, RDM, Art-Net, KlingNet, and LumenRadio DMX-RDM wireless receiver "PLASA 2014 was a very good exhibition for Ayrton," continues Huart. "We are extremely happy with the positive reaction we received to all our new products and impressed by the breadth of market coverage the show attracted: technicians, lighting designers, event companies through to touring companies, there was huge interest in Ayrton which was global and wide reaching." Ayrton exhibited opposite the Ambersphere arena having recently announced the appointment of Ambersphere Solutions Ltd as its exclusive distributor for the UK. Ambersphere joins the ever-growing worldwide network of dedicated Ayrton distributors which provide their customers with informed and focused support for the rapidly expanding range of Ayrton products. "We are very pleased to be working with Ambersphere which has such a knowledgeable and dedicated team, and are very confident of a positive future with them," says Huart. Ayrton is distributed in the US by Morpheus Lights. 
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