Elation's LDI Show 2024 Elation's experience at LDI included a showstopping light show that attracted crowds to the company's booth, as well as product debuts capped by a Best Debuting Product Award for PARAGON-the company's new class of LED profile luminaires. Elation welcomed lighting professionals to "Experience Tomorrow" at LDI in Las Vegas through an immersive journey that spanned from the show entrance to the retro-futuristic Elation booth and the Battle of the Busk stage, all enhanced by an interactive digital campaign. "LDI 2024 was a defining moment for Elation," states Eric Loader, global vice president of sales at Elation. "We showcased our commitment to innovation and the future of lighting like never before, and the response was phenomenal. From the stunning debut of the PARAGON Series, which earned the Best Debuting Product Award, to the interactive experiences that engaged attendees at every turn, we aimed to inspire and elevate the entire lighting community. Our vision for 'Experience Tomorrow' came to life, and we're excited to continue pushing the boundaries of lighting technology." At the center of the experience, the PARAGON Series made its US debut at LDI, and received the Best Debuting Product Award. LDI attendees also witnessed the unveiling of the REBEL Profile, a compact fixture designed for both indoor and outdoor applications. REBEL is both extremely bright and loaded with design options. IP65 rated, REBEL is built for rental houses and designers who need adaptable fixtures that can do it all without breaking the budget. As part of Elation's "Experience Tomorrow" campaign, Elation introduced a new immersive digital campaign experience at www.elation.global. Framed as a gateway to new creative realms, the interactive experience showcases the company's product series and technologies through interactive storytelling and demonstrations. Elation invited a select number of lighting designers and other lighting professionals to the PULSE at the Archway entrance at LDI to share their thoughts on the latest new technologies and the future of lighting. While highlighting the PULSE strobe series, a centerpiece of Elation's 2024 "Experience Tomorrow" theme at LDI, the archway proved to be a vibrant hub for ongoing conversation and collaboration with the lighting design community. Elation's "The Evolution of Stage Lighting" infographic, released during the show, charted the history of lighting design and highlighted Elation's role in shaping its future. Obsidian Control Systems showcased its latest developments in lighting control technology at a dedicated, interactive booth that provided more space to highlight the ONYX platform. Obsidian was a sponsor of LDI's Battle of the Busk and ONYX consoles participated in the three-day workshop and competition. Obsidian also hosted a next gen panel at Battle of the Busk, which brought together lighting designers Stephen Lieberman, Jason Baeri, Erica Hayes, and Darien Koop to discuss career growth, collaboration, and technology's role in the creative process. Also on view were the latest innovations across the PROTEUS, FUZE, KL, PULSE, LIMELIGHT, SOL, and SIX+ series, plus new offerings from Magmatic Atmospherics and Obsidian Control Systems. 
|
