Le Mark Expands Its Custom Brand Operation

The Le Mark Group is further developing its custom brand operation, following numerous customer requests; the company will showcase this service at LDI, October 28-30, Orlando, Florida.

"This service provides a highly cost-effective and visually pleasing way to keep dealers and OEM's own corporate identity regularly on show through a range of consumable items used within the retail industry," commented Matt Every, head of export for the Le Mark Group.

The most popular products so far to see "own branding" have been industry stalwarts, duct, and gaffer tapes.

"We took the opportunity to expand our 'product finishing' department during the recent move to our all new and custom built factory in Cambridgeshire," said Every. "This will give us greater 'in-house' flexibility to handle and produce fully customized products, including the fast growing high visibility 'neon' waterproof cloth tape.

"The real advantage to customers is that we can convert and pack to any width they require without having to order large volumes at one time," he added. "Clients choose the tape grade and or the color they want, we agree an annual quantity and clients then 'call off' as required -- simple and easy."

Manchester, England-based Flashlight Ltd. has become the most recent convert to custom-cored own-brand tapes. Flashlight's director, Andy Dodd, commented, "We pride ourselves on offering a professional range of products to the film, theatre, TV, video, and photographic industries, Despite being still only a seven-year-old company, we have built a strong reputation for quality right across the board. We are established already as a serious player within this industry; if we put or name on a product then it has to be right. We chose to co-brand using Le Mark's well-known Magtape brand, aligning ourselves to a known-quality item and industry standard. We commissioned a design that shows our name and web address in corporate colors and looks very professional. Using own brand gaffer tape is a highly effective form of company promotion, not just a gimmick but completely practical, totally usable and appreciated by our customers.