Master Tour Launches Industry-First Standardized Tech Packs for Venues

	Paul Bradley, founder and CEO of Eventric

Master Tour launched its online official venue tech pack as part of its staged release of Master Tour Venue. This critical record will provide touring production teams online access to the latest verified information for all venue-related production details.

Master Tour Venue standardized tech packs enable venue teams the ability to claim, verify, and manage accurate production details highlighting a facility's distinct features and day-of-show best practices. Each editable record contains 200+ data fields, supports video walk-thrus, detailed building imagery and large file attachments -- all available online, complete with timestamps and edit logs. Touring teams accessing this accurate venue data benefit by being better equipped for situations they will encounter upon arrival at a specific venue. Master Tour- powered tours can import these verified venue records directly into their application and be further notified of any field-level changes a venue makes.

"As a former touring production and tour manager, I've experienced the complexities and challenges of the event advance process," explains Mark "Sarge" Yuhas, technical director at The Sound for Ruth Eckerd Hall. "Integrating Master Tour with a standardized venue tech pack will undoubtedly be a game-changer, streamlining operations and transforming how we organize successful events."

The creation of these standardized tech packs are part of a robust set of solutions aimed at solving the day-to-day challenges faced by in-house venue production teams. Additional Master Tour Venue releases will include the first-ever connected advance between visiting and internal production teams, plus a comprehensive venue event management system with robust task assignment, staff scheduling and reporting tools. Venue managers will experience a complete transformation of their event management process through improved production accuracy and margin improvement, the company says.

"This robust tech pack solution is the first of many we are bringing to market to help breakdown barriers and redundancies to the production space," says Paul Bradley, founder and CEO of Eventric. "Venues using our standardized, online tech pack can greatly benefit by managing specs and making data available to the touring world from one centralized secure private link. With our capability to host robust picture and video content, touring pros can grasp a near on-the-ground understanding of what to expect from each venue job site experience."

Initial venue onboarding kicked off at the NIVA conference July 9/10, 2023 and continues through 2023, including a sponsored spot at the VenuesNow conference September 28, 2023. The Master Tour team aims to have the 250 venues most frequented by Master Tour touring users as part of this product launch. In partnership with venues, the Master Tour team will make a social post on their Instagram and Twitter accounts featuring each verified venue -- helping amplify a venue's record to the 65,000+ active Master Tour users making accurate venue data available for referencing and downloading into their account.