projectiondesign Names Åsmund O. Fodstad as Executive Vice President

Åsmund O. Fodstad has been named executive vice president of projectiondesign, effective February 1.

Fodstad has more than 15 years of sales, marketing, management, and operations experience in the energy, software and telecom industries across four continents. He's been recognized for increasing regional and global business where he served as vice president of Asia Pacific at TANDBERG now being merged with Cisco. More recently, he was senior vice president, sales and marketing at REC Solar AS, a manufacturer of solar cells and modules with a global presence,; he also held the position of managing director with the Norwegian CRM software company, SuperOffice AS.

Fodstad is charged with expanding projectiondesign's business into new markets and will focus on increasing market share and presence in both corporate AV as well as key vertical markets instrumental to projectiondesign's success. He will also maintain successful relationships with projectiondesign's established customer base.

"With Fodstad's global depth, experience, knowledge and skill, he has the perfect mix of talent to lead projectiondesign's international operations and to drive the company's efforts in establishing itself as the worldwide preferred projector manufacturer and supplier," says Jørn Eriksen, CEO and president at projectiondesign. "We envisage an excellent potential for projectiondesign's growth and maturity in specific markets and the rapid growth and momentum in which this will take place."

In speaking about his philosophy and approach, Fodstad explains, "By nature I'm curious and love a challenge, I believe I have the relevant background in a global perspective."

"In my new role at projectiondesign, I will ensure that the company grows on an unprecedented scale, building on its foundations of high-performance technology leadership today, to be the number one projector and displays business of tomorrow. Making all this happen is the exact challenge I relish."

Terje Rogne, the chairman of projectiondesign, adds, "Hiring Åsmund is the first of several key strategic initiatives to come to put projectiondesign in the position as the undisputed preferred leader in the high end market of performance projectors."