GLP Expands Sales Network in the Middle East

	Kevin Boujikian, general manager of Provision AVL, says: "We are pleased to add GLP's world-class product range to our portfolio and offer it to our customers. Photo: Provision AVL

GLP is once again expanding its international distribution network and appointing Dubai-based Provision AVL as distributor for the entire Middle East region.

Provision AVL is a leading provider of professional audio, lighting, video, rigging, and staging solutions in the Middle East. A team of experienced professionals advises customers from the region on optimal solutions for events, theatres, and installation applications in order to always be one step ahead in a dynamic market.

Thanks to the partnership with Provision AVL, customers in the Middle East will now have access to the entire portfolio of innovative solutions, coupled with outstanding local service and support, the company says.

Kevin Boujikian, general manager of Provision AVL, says: "We are pleased to add GLP's world-class product range to our portfolio and offer it to our customers. As one of the leading brands in the industry, GLP's products are recognized by professionals for their technology and quality. We are confident that this partnership will be a great success. Our customers look forward to having access to the latest lighting solutions from GLP at all times. We look forward to working closely together and building a strong and fruitful relationship."

Stefan Wagner, GLP sales director EMEA, adds: "The Middle East is a market with enormous potential. The need for outstanding lighting solutions is great. Time and again, major premium events from the region cause a stir worldwide. Our partnership with Provision AVL's well-connected team will significantly increase the presence of GLP products in this important market and contribute to the global growth of the GLP brand. We are also very much looking forward to working together!"