AET Group Opens to Serve TC Group's Pro Audio brands

Serving TC Group's professional audio brands -- Tannoy, Lab.gruppen, and Lake -- AET Group has been established as a new business unit with the task of optimizing the organization's offering to its global network of consultants, integrators, and contractors operating in the installed sound sector, as well as systems engineering and application-specific consultation on the live/tour sound side.

Based out of Austin, Texas, AET Group resource will offer global support for consultants and contractors by way of product training, application guidance, optimization, and custom product development. The group will also offer international project support, including system architecture assistance, design proposals and presentations, as well developing and deploying worldwide educational programs and seminars.

Graham Hendry, formerly Tannoy's director of business development with over 20 years of technical, engineering, and product management experience to his name, has been appointed to lead and develop the new organization. The vast majority of his experience has been spent with Tannoy, where as well as the business development role, Hendry held the position of engineering director for professional products.

With the AET Group being the prime outreach resource at trade shows and other events across the world, a dedicated AET website will ultimately feature a wealth of educational resources and training materials, including application videos and documentation as well as a comprehensive project support contact point.