Randy Read Joins ARRI Inc. as Specifications Sales Manager for Lighting

	Randy Read, ARRI Inc.

ARRI Inc. announces the hiring of Randy Read as specifications sales manager for lighting, reporting to John Gresch, vice president, lighting products. Read's primary focus will involve building and managing a network of representatives to support the design and installation of ARRI's lighting products in educational and broadcast television studios. His initial territorial coverage is North America.

Read comes to ARRI with over 20 years of experience as a lighting director, designer, and manager in both theatrical and broadcast operations. While working for Christian Broadcast Network in Virginia Beach, he designed and managed one of the first complete broadcast studio conversions from conventional lighting to a total LED solution. Read will work closely with Michael Keppler, manager, lighting systems, who will continue to provide design and engineering support for ARRI lighting installations in the Americas.

Says Gresch, "We are thrilled to welcome Randy to the ARRI team. His experience working in the field lends unique insight to better support our customers in broadcast and scholastic applications."