ESTA Says Thank You to Lori Rubinstein The executive director for the Entertainment Services and Technology Association (ESTA) for the past 31 years, Lori Rubinstein, stepped down at the end of 2018. Rubinstein started as a volunteer as the association was being formed as the Theatrical Dealers Association and guided the TDA, then ESTA, to grow, actively engage volunteers, and create valuable programs that benefit the entire industry today. ESTA, under Rubinstein's leadership, is responsible for the ANSI-approved Technical Standards Program, the Entertainment Technology Certification Program (ETCP), the Production Equipment Rental Group (for the film/video rental companies) and Rental Guard (the fraud and theft protection network), International Code of Practice for Entertainment Rigging (ICOPER), and the Behind the Scenes Foundation, among other important programs. Rubinstein has now moved to focus exclusively on Behind the Scenes. Read the full tribute to Rubinstein at estalink.us/protocolonline. Learn more about ESTA at these upcoming events: Attending The NAMM Show? Join ESTA and Lighting&Sound America in booth 10748, Thursday, January 24, from 4:00 - 5:30pm for a drinks reception! Visitors can meet with the LSA and ESTA teams, network with industry colleagues, and find out what's new with the association and LSA magazine. Don't miss it. Following on Thursday, January 24, from 6:00 - 8:00pm, attend the ESTA's Happy Hour for Behind the Scenes a networking reception with food and drinks that is a fundraiser for the Behind the Scenes charity (where Rubinstein now focuses her time). Learn more at www.btshelp.org/hh. Stop by to support the industry's charity and thank Rubinstein! Throughout the NAMM Show, ESTA is curating four tracks of educational opportunities that are free to attendees! The four tracks of education sessions are Safety, Rigging, Lighting Networking, and Lighting and Electrical -- there is something for everyone. These education sessions run January 24 - 27. For a schedule of sessions check www.esta.org/namm. All sessions provide ETCP renewal credits. Sessions are first come, first served, but ETCP Certified Technicians can reserve a seat by emailing their preferred schedule to nammedu@esta.org. Don't miss this phenomenal opportunity. On Saturday, January 26, in the Event Technology Lounge in Hall A, the ESTA Members Choice Awards will be presented. ESTA members can vote throughout the show, closing at 4:00pm on Saturday. More info at www.esta.org/mca. Also on Saturday, January 26, following the Members Choice Awards, ESTA's Swan Award, the association's highest honor, will be bestowed to Scott Hoyt in the Event Technology Lounge in Hall A. Come for the NAMM Show -- stay for the education, networking, and opportunities that abound -- and meet ESTA's new executive director, Erin Grabe, in the ESTA booth 10645 at the NAMM Show! 
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