Kaitlin Rider Promoted to WHOCO's Director of Outside Sales Position

WHOCO Lighting & Controls announces the promotion of Kaitlin Rider to the director of outside sales position. "These are exciting times for WHOCO," says agency owner, Josh Allen. "We've experienced tremendous growth in the past 24 months. Kaitlin has really stepped up to assume responsibilities that have gone above and beyond her previous title as specifier relationship specialist. She's developed many new relationships with Architects, Engineers, Consultants, and Lighting Designers, and the evolution of her role, coupled with her professional growth, will make this a natural transition for Kaitlin. An integral part of our team, she understands the importance of serving our customers and managing scores of projects simultaneously. Anyone who has ever met Kaitlin knows what a positive outlook she has on life and business -- she exemplifies what makes WHOCO more than just a great team; she is a genuine member of the WHOCO family."

In her new role at WHOCO, will direct the growing outside sales team with new strategies for continued project development as the company represents the industry's best manufacturers: ETC, SGM, TMB, ARRI Lighting, Gantom, The Light Source, RC4 Wireless, CantoUSA, DeSisti, Coemar, Benjamin Electric, High End Systems , EchoFlex, and ROSCO Architectural.