Barco Projectors at Mohawk Industries "Spirit of the Entrepreneur" Motivational Show

Barco, working with partners DWP Live and EventWorks, provided its HD large-event projectors to present a motivational show focused on lifting the spirits of dealers of the U.S.-based flooring company Mohawk. The fully immersive HD presentation, which used real-life testimonials to reinforce the spirit of entrepreneurism among its retailers, covered a 345' screen with 270 degrees of edge-blended video imagery, 720 pixels high, and 15,360 pixels wide.

The production team fulfilled Mohawk's objective of helping to re-instill confidence in its dealer network after several economically challenging years. "Our dealers have been through some tough times lately, and we needed to remind and reawaken them to the power of the professional small business owner," commented Manny Llerena, Mohawk's VP of retail marketing. "With this awe-inspiring presentation, we were able to infuse the room with a sense of pride and hope to re-ignite their passion for selling. The testimonials brought it closer to home, and showed how the perfect blend of a great story and technology could rally a crowd."

Ted Bowers, of EventWorks, the show's producer and chief AV partner, agreed: "Our goal was to portray a dramatic biographical storyline, from childhood to successful business owner, to illustrate the evolution of these entrepreneurs. The presentation quality brought a high degree of realism to the characters, enlivening the message to fully engage participants. Post-convention feedback confirmed that dealers felt encouraged and prepared for positive growth, and the presentation was a big factor in achieving this."

"The FLM HD20s were the perfect choice for Mohawk's event, providing the capabilities and horsepower we needed to produce amazing effects," commented Danny Whetstone, chief projectionist for the show and founder/owner of DWP Live, an audio/visual event design and production company. "Hearing that audible gasp from the audience is what's known as a home run in our business, and Barco does it every time."

Barco's FLM HD20 is a native HD, 20,000 lumens three-chip DLP projector designed for large venues, delivering extra brightness and high contrast to show clear, crisp images in a luminous environment. Extremely quiet, easy to use and maintain, the FLM HD20 ensures consistently high image quality over time thanks to fully sealed optics and extended lamp life.

"Barco's large-event HD projectors are truly unmatched when it comes to wowing audiences in a bigger-than-life way," commented Todd Hoddick, VP Entertainment for Barco North America. "When it comes to presenting brilliant, immersive imagery, customers can pull out all the stops to enliven their brand and messaging. We're pleased that Mohawk's efforts succeeded in inspiring their dealer base, and proud that Barco played an essential part in accomplishing their event goals."