4Wall Provides Lighting and Video Gear for GUM Studios' Virtual Production Studio GUM Studios is an established multi-location film stage and equipment rental facility with production capabilities in the New York Metropolitan - Tri State Area area. GUM Studios caters to production companies, advertising agencies, video-photographers, designers, and large TV/film productions. With COVID-19 haulting video production, GUM turned to 4Wall for the lighting and video equipment to build their own real-time virtual production studio, which allows its clients to go virtual and finish a production on time and in a controlled environment. With speculation rising that Virtual Production will eventually become the standard for how major motion pictures are shot -- and potentially replacing green screens in the long term -- GUM Studios partnered with the industry leaders Silver Spoon Animation, 4Wall, and DIT New York to make this cutting edge technonlgy available. 4Wall provided 333 ROE Visual Black Pearl BP2 (2.8mm) LED video panels to create a curved wall roughly 40' wide, 15' tall, and 20' deep. 4Wall also provided 51 Full and 8 Half ROE Visual Carbon CB8 (8.3mm) LED video panels for an approximately 25' wide x 20' deep ceiling for lighting and reflections. "We're very excited to be a part of this project. With the state of the world right now, we've needed to adapt to help provide solutions for our industry. This studio will be a great way for productions to continue during this pandemic and when things get back to some sense of normalcy," said northeast regional general manager Elliot Krowe. To learn more about the virtual production at GUM Studios or to schedule a tour, visit their website: www.gumstudios.nyc/virtualproduction. 
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